Automation flow examples
Shopify email automation flow examples by buyer context.
A free, self-serve library of 120 Shopify email automation flow examples for welcome, abandoned cart, post-purchase, shipping delay, returns, reviews, digital delivery, subscription renewal, winback, back-in-stock, browse abandonment, and support follow-up sequences.
How to use these flows
Sequence first
Use the three-step structure to decide what each email should clarify before writing the final copy.
Policy-aware
Keep each message tied to real delivery, return, warranty, support, digital access, privacy, or subscription terms.
No performance claims
These pages do not promise sales, conversion, ranking, deliverability, carrier, fulfillment, legal, or platform outcomes.
Automation flows by context
Small Shopify Store
welcome sequence for small Shopify storeabandoned cart sequence for small Shopify storepost-purchase sequence for small Shopify storeshipping delay sequence for small Shopify storereturn request sequence for small Shopify storereview request sequence for small Shopify storedigital delivery sequence for small Shopify storesubscription renewal sequence for small Shopify storewinback sequence for small Shopify storeback-in-stock sequence for small Shopify storebrowse abandonment sequence for small Shopify storesupport follow-up sequence for small Shopify store
New Brand
welcome sequence for new brandabandoned cart sequence for new brandpost-purchase sequence for new brandshipping delay sequence for new brandreturn request sequence for new brandreview request sequence for new branddigital delivery sequence for new brandsubscription renewal sequence for new brandwinback sequence for new brandback-in-stock sequence for new brandbrowse abandonment sequence for new brandsupport follow-up sequence for new brand
Ad Traffic Buyer
welcome sequence for ad traffic buyerabandoned cart sequence for ad traffic buyerpost-purchase sequence for ad traffic buyershipping delay sequence for ad traffic buyerreturn request sequence for ad traffic buyerreview request sequence for ad traffic buyerdigital delivery sequence for ad traffic buyersubscription renewal sequence for ad traffic buyerwinback sequence for ad traffic buyerback-in-stock sequence for ad traffic buyerbrowse abandonment sequence for ad traffic buyersupport follow-up sequence for ad traffic buyer
Mobile Shopper
welcome sequence for mobile shopperabandoned cart sequence for mobile shopperpost-purchase sequence for mobile shoppershipping delay sequence for mobile shopperreturn request sequence for mobile shopperreview request sequence for mobile shopperdigital delivery sequence for mobile shoppersubscription renewal sequence for mobile shopperwinback sequence for mobile shopperback-in-stock sequence for mobile shopperbrowse abandonment sequence for mobile shoppersupport follow-up sequence for mobile shopper
Gift Buyer
welcome sequence for gift buyerabandoned cart sequence for gift buyerpost-purchase sequence for gift buyershipping delay sequence for gift buyerreturn request sequence for gift buyerreview request sequence for gift buyerdigital delivery sequence for gift buyersubscription renewal sequence for gift buyerwinback sequence for gift buyerback-in-stock sequence for gift buyerbrowse abandonment sequence for gift buyersupport follow-up sequence for gift buyer
International Buyer
welcome sequence for international buyerabandoned cart sequence for international buyerpost-purchase sequence for international buyershipping delay sequence for international buyerreturn request sequence for international buyerreview request sequence for international buyerdigital delivery sequence for international buyersubscription renewal sequence for international buyerwinback sequence for international buyerback-in-stock sequence for international buyerbrowse abandonment sequence for international buyersupport follow-up sequence for international buyer
Digital Product Buyer
welcome sequence for digital product buyerabandoned cart sequence for digital product buyerpost-purchase sequence for digital product buyershipping delay sequence for digital product buyerreturn request sequence for digital product buyerreview request sequence for digital product buyerdigital delivery sequence for digital product buyersubscription renewal sequence for digital product buyerwinback sequence for digital product buyerback-in-stock sequence for digital product buyerbrowse abandonment sequence for digital product buyersupport follow-up sequence for digital product buyer
Subscription Buyer
welcome sequence for subscription buyerabandoned cart sequence for subscription buyerpost-purchase sequence for subscription buyershipping delay sequence for subscription buyerreturn request sequence for subscription buyerreview request sequence for subscription buyerdigital delivery sequence for subscription buyersubscription renewal sequence for subscription buyerwinback sequence for subscription buyerback-in-stock sequence for subscription buyerbrowse abandonment sequence for subscription buyersupport follow-up sequence for subscription buyer
Custom Product Buyer
welcome sequence for custom product buyerabandoned cart sequence for custom product buyerpost-purchase sequence for custom product buyershipping delay sequence for custom product buyerreturn request sequence for custom product buyerreview request sequence for custom product buyerdigital delivery sequence for custom product buyersubscription renewal sequence for custom product buyerwinback sequence for custom product buyerback-in-stock sequence for custom product buyerbrowse abandonment sequence for custom product buyersupport follow-up sequence for custom product buyer
Support Heavy Store
welcome sequence for support-heavy storeabandoned cart sequence for support-heavy storepost-purchase sequence for support-heavy storeshipping delay sequence for support-heavy storereturn request sequence for support-heavy storereview request sequence for support-heavy storedigital delivery sequence for support-heavy storesubscription renewal sequence for support-heavy storewinback sequence for support-heavy storeback-in-stock sequence for support-heavy storebrowse abandonment sequence for support-heavy storesupport follow-up sequence for support-heavy store