Email automation flow example
Shopify back-in-stock sequence for custom product buyer
Use this page when a custom-product buyer needs approval, change cutoff, delivery, and return limits across the sequence. The flow should keep each message useful, factual, and tied to published policy or support details.
Flow goal
Announce Availability Without Promising Inventory Permanence.
Use this sequence as copy structure only. It is not a promise of email performance, sales, delivery timing, support outcome, or platform behavior.
Three-step flow
State the product update. For custom product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Ask the buyer to check variant and delivery details. For custom product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Link support if a detail matters before ordering. For custom product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Replace this flow with the store's actual order, product, policy, delivery, support, privacy, and subscription details. This is self-serve copy guidance, not legal advice or a promise of a specific customer outcome.
Claims to avoid
- guaranteed availability
- fake scarcity
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, email deliverability, or platform outcomes.