Email automation flow example
Shopify browse abandonment sequence for digital product buyer
Use this page when a digital-product buyer needs file access, license, account, and support steps across the flow. The flow should keep each message useful, factual, and tied to published policy or support details.
Flow goal
Help A Browsing Visitor Compare Details.
Use this sequence as copy structure only. It is not a promise of email performance, sales, delivery timing, support outcome, or platform behavior.
Three-step flow
Reference the viewed product or collection. For digital product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Point to specs, materials, delivery, and return details. For digital product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Offer support for unanswered questions. For digital product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Replace this flow with the store's actual order, product, policy, delivery, support, privacy, and subscription details. This is self-serve copy guidance, not legal advice or a promise of a specific customer outcome.
Claims to avoid
- creepy tracking language
- unsupported preference claims
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, email deliverability, or platform outcomes.