Email automation flow example
Shopify welcome sequence for custom product buyer
Use this page when a custom-product buyer needs approval, change cutoff, delivery, and return limits across the sequence. The flow should keep each message useful, factual, and tied to published policy or support details.
Flow goal
Introduce The Store And Reduce First Order Uncertainty.
Use this sequence as copy structure only. It is not a promise of email performance, sales, delivery timing, support outcome, or platform behavior.
Three-step flow
Explain what the store sells and where to find policies. For custom product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Highlight one useful product or collection detail. For custom product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Invite a support question without pressure. For custom product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Replace this flow with the store's actual order, product, policy, delivery, support, privacy, and subscription details. This is self-serve copy guidance, not legal advice or a promise of a specific customer outcome.
Claims to avoid
- fake founder story
- instant discount pressure
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, email deliverability, or platform outcomes.