Email automation flow example
Shopify return request sequence for subscription buyer
Use this page when a subscription buyer needs renewal, cancellation, plan, and support timing to stay visible. The flow should keep each message useful, factual, and tied to published policy or support details.
Flow goal
Guide Return Requests Through Published Policy.
Use this sequence as copy structure only. It is not a promise of email performance, sales, delivery timing, support outcome, or platform behavior.
Three-step flow
Ask for order and item details. For subscription buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Point to return window and item condition requirements. For subscription buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Explain the review step without promising approval. For subscription buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Replace this flow with the store's actual order, product, policy, delivery, support, privacy, and subscription details. This is self-serve copy guidance, not legal advice or a promise of a specific customer outcome.
Claims to avoid
- approval before review
- risk-free wording without terms
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, email deliverability, or platform outcomes.