Email automation flow example
Shopify review request sequence for custom product buyer
Use this page when a custom-product buyer needs approval, change cutoff, delivery, and return limits across the sequence. The flow should keep each message useful, factual, and tied to published policy or support details.
Flow goal
Ask For Honest Feedback Without Fake Pressure.
Use this sequence as copy structure only. It is not a promise of email performance, sales, delivery timing, support outcome, or platform behavior.
Three-step flow
Ask for actual order experience. For custom product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Invite useful detail for future shoppers. For custom product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Keep support issues routed to support, not reviews. For custom product buyer, replace placeholders with current product, order, policy, support, delivery, or account details before sending.
Replace this flow with the store's actual order, product, policy, delivery, support, privacy, and subscription details. This is self-serve copy guidance, not legal advice or a promise of a specific customer outcome.
Claims to avoid
- fake five-star framing
- incentive claims if not allowed
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, email deliverability, or platform outcomes.