Email template examples
Shopify email template examples by buyer context.
A free, self-serve library of 120 Shopify email template examples for order confirmation, shipping, delays, abandoned carts, returns, refunds, reviews, digital delivery, subscriptions, and post-purchase support.
How to use these email templates
Keep timing factual
Use actual processing, delivery, carrier, refund, renewal, and access details. Do not imply exact outcomes unless the store can support them.
Link policies
Point buyers to Terms, Refund Policy, Privacy Policy, Delivery & Support, Contact, or Acceptable Use when the email touches those topics.
Avoid pressure
No fake scarcity, fake reviews, hidden terms, official-platform claims, or business-result promises.
Email templates by context
Small Shopify Store
order confirmation email for small Shopify storeshipping confirmation email for small Shopify storeshipping delay email for small Shopify storedelivery follow-up email for small Shopify storeabandoned cart email for small Shopify storebrowse abandonment email for small Shopify storeback-in-stock email for small Shopify storereturn received email for small Shopify storerefund update email for small Shopify storereview request email for small Shopify storedigital delivery email for small Shopify storesubscription renewal email for small Shopify store
New Brand
order confirmation email for new brandshipping confirmation email for new brandshipping delay email for new branddelivery follow-up email for new brandabandoned cart email for new brandbrowse abandonment email for new brandback-in-stock email for new brandreturn received email for new brandrefund update email for new brandreview request email for new branddigital delivery email for new brandsubscription renewal email for new brand
Ad Traffic Buyer
order confirmation email for ad traffic buyershipping confirmation email for ad traffic buyershipping delay email for ad traffic buyerdelivery follow-up email for ad traffic buyerabandoned cart email for ad traffic buyerbrowse abandonment email for ad traffic buyerback-in-stock email for ad traffic buyerreturn received email for ad traffic buyerrefund update email for ad traffic buyerreview request email for ad traffic buyerdigital delivery email for ad traffic buyersubscription renewal email for ad traffic buyer
Mobile Shopper
order confirmation email for mobile shoppershipping confirmation email for mobile shoppershipping delay email for mobile shopperdelivery follow-up email for mobile shopperabandoned cart email for mobile shopperbrowse abandonment email for mobile shopperback-in-stock email for mobile shopperreturn received email for mobile shopperrefund update email for mobile shopperreview request email for mobile shopperdigital delivery email for mobile shoppersubscription renewal email for mobile shopper
Gift Buyer
order confirmation email for gift buyershipping confirmation email for gift buyershipping delay email for gift buyerdelivery follow-up email for gift buyerabandoned cart email for gift buyerbrowse abandonment email for gift buyerback-in-stock email for gift buyerreturn received email for gift buyerrefund update email for gift buyerreview request email for gift buyerdigital delivery email for gift buyersubscription renewal email for gift buyer
International Buyer
order confirmation email for international buyershipping confirmation email for international buyershipping delay email for international buyerdelivery follow-up email for international buyerabandoned cart email for international buyerbrowse abandonment email for international buyerback-in-stock email for international buyerreturn received email for international buyerrefund update email for international buyerreview request email for international buyerdigital delivery email for international buyersubscription renewal email for international buyer
Digital Product Buyer
order confirmation email for digital product buyershipping confirmation email for digital product buyershipping delay email for digital product buyerdelivery follow-up email for digital product buyerabandoned cart email for digital product buyerbrowse abandonment email for digital product buyerback-in-stock email for digital product buyerreturn received email for digital product buyerrefund update email for digital product buyerreview request email for digital product buyerdigital delivery email for digital product buyersubscription renewal email for digital product buyer
Subscription Buyer
order confirmation email for subscription buyershipping confirmation email for subscription buyershipping delay email for subscription buyerdelivery follow-up email for subscription buyerabandoned cart email for subscription buyerbrowse abandonment email for subscription buyerback-in-stock email for subscription buyerreturn received email for subscription buyerrefund update email for subscription buyerreview request email for subscription buyerdigital delivery email for subscription buyersubscription renewal email for subscription buyer
Custom Product Buyer
order confirmation email for custom product buyershipping confirmation email for custom product buyershipping delay email for custom product buyerdelivery follow-up email for custom product buyerabandoned cart email for custom product buyerbrowse abandonment email for custom product buyerback-in-stock email for custom product buyerreturn received email for custom product buyerrefund update email for custom product buyerreview request email for custom product buyerdigital delivery email for custom product buyersubscription renewal email for custom product buyer
Support Heavy Store
order confirmation email for support-heavy storeshipping confirmation email for support-heavy storeshipping delay email for support-heavy storedelivery follow-up email for support-heavy storeabandoned cart email for support-heavy storebrowse abandonment email for support-heavy storeback-in-stock email for support-heavy storereturn received email for support-heavy storerefund update email for support-heavy storereview request email for support-heavy storedigital delivery email for support-heavy storesubscription renewal email for support-heavy store