High trust-copy gap
The copy likely asks shoppers to make a decision before answering basic buyer-risk questions.
Priority: Fix foundational reassurance before optimizing style.
Score benchmark
What your Shopify trust-copy score means.
Use this public benchmark to interpret checker and audit-report scores without inventing conversion claims. The goal is simple: identify which buyer-risk questions are answered before checkout and which ones still need clearer copy.
Hesitation risk is likely
Some reassurance is present, but important questions are still probably answered too late or too vaguely.
Priority: Patch the missing trust categories first.
Good base with visible gaps
The page has useful reassurance, but one or two missing copy lines may still create avoidable hesitation.
Priority: Tighten the last-mile buyer reassurance.
Strong trust-copy coverage
Most buyer-risk questions are answered before checkout; the next work is placement, scannability, and consistency.
Priority: Preserve clarity and avoid over-optimization.
Use this in a report
Starter Fix Sprint trust-copy score benchmark: 0-37 high gap, 38-61 likely hesitation risk, 62-81 good base with visible gaps, 82-100 strong coverage. Benchmark URL: https://starterfixsprint.com/shopify-trust-copy-score-benchmark.html