Fix foundational reassurance before optimizing style.
The copy likely asks shoppers to make a decision before answering basic buyer-risk questions.
Trust-copy score benchmark
0-37 means: High trust-copy gap.
The copy likely asks shoppers to make a decision before answering basic buyer-risk questions.
Next actions
- Add shipping or delivery expectations close to the buy area.
- Add a plain return or refund summary before linking to the full policy.
- Show one support route and expected reply window.
- Replace broad claims with concrete product details.
Safe boundary
This score is a copy-clarity benchmark, not a conversion guarantee, legal review, endorsement, or proof of customer demand.