38-61 means: Hesitation risk is likely.

Patch the missing trust categories first.

Some reassurance is present, but important questions are still probably answered too late or too vaguely.

Next actions

• Move shipping, returns, and support answers closer to the product decision.
• List what is included instead of relying on adjectives.
• Add checkout reassurance without overclaiming.
• Use a downloadable audit report to create a rewrite checklist.

Safe boundary

This score is a copy-clarity benchmark, not a conversion guarantee, legal review, endorsement, or proof of customer demand.