62-81 means: Good base with visible gaps.

Tighten the last-mile buyer reassurance.

The page has useful reassurance, but one or two missing copy lines may still create avoidable hesitation.

Next actions

• Add the highest-impact missing reassurance line.
• Make the support path and policy links easier to find.
• Turn vague trust badges into specific reassurance labels.
• Use the checker again after rewriting.

Safe boundary

This score is a copy-clarity benchmark, not a conversion guarantee, legal review, endorsement, or proof of customer demand.