{
  "updated": "2026-06-30",
  "name": "Starter Fix Sprint Shopify trust-copy score benchmark",
  "canonical_url": "https://starterfixsprint.com/shopify-trust-copy-score-benchmark.html",
  "support_email": "support@starterfixsprint.com",
  "disclaimer": "Copy-clarity benchmark only. Not a conversion guarantee or legal policy review.",
  "bands": [
    {
      "range": "0-37",
      "label": "High trust-copy gap",
      "tone": "urgent",
      "summary": "The copy likely asks shoppers to make a decision before answering basic buyer-risk questions.",
      "next": [
        "Add shipping or delivery expectations close to the buy area.",
        "Add a plain return or refund summary before linking to the full policy.",
        "Show one support route and expected reply window.",
        "Replace broad claims with concrete product details."
      ],
      "priority": "Fix foundational reassurance before optimizing style.",
      "slug": "0-37-high-trust-copy-gap",
      "url": "https://starterfixsprint.com/score/0-37-high-trust-copy-gap.html"
    },
    {
      "range": "38-61",
      "label": "Hesitation risk is likely",
      "tone": "needs-work",
      "summary": "Some reassurance is present, but important questions are still probably answered too late or too vaguely.",
      "next": [
        "Move shipping, returns, and support answers closer to the product decision.",
        "List what is included instead of relying on adjectives.",
        "Add checkout reassurance without overclaiming.",
        "Use a downloadable audit report to create a rewrite checklist."
      ],
      "priority": "Patch the missing trust categories first.",
      "slug": "38-61-hesitation-risk-is-likely",
      "url": "https://starterfixsprint.com/score/38-61-hesitation-risk-is-likely.html"
    },
    {
      "range": "62-81",
      "label": "Good base with visible gaps",
      "tone": "solid",
      "summary": "The page has useful reassurance, but one or two missing copy lines may still create avoidable hesitation.",
      "next": [
        "Add the highest-impact missing reassurance line.",
        "Make the support path and policy links easier to find.",
        "Turn vague trust badges into specific reassurance labels.",
        "Use the checker again after rewriting."
      ],
      "priority": "Tighten the last-mile buyer reassurance.",
      "slug": "62-81-good-base-with-visible-gaps",
      "url": "https://starterfixsprint.com/score/62-81-good-base-with-visible-gaps.html"
    },
    {
      "range": "82-100",
      "label": "Strong trust-copy coverage",
      "tone": "strong",
      "summary": "Most buyer-risk questions are answered before checkout; the next work is placement, scannability, and consistency.",
      "next": [
        "Move the best reassurance lines near the buy button.",
        "Keep full legal and support links visible in the footer.",
        "Use the report generator for a before-and-after record.",
        "Avoid adding fake testimonials, fake usage counts, or exaggerated claims."
      ],
      "priority": "Preserve clarity and avoid over-optimization.",
      "slug": "82-100-strong-trust-copy-coverage",
      "url": "https://starterfixsprint.com/score/82-100-strong-trust-copy-coverage.html"
    }
  ]
}