What is probably happening
Buyers hesitate because delivery time, tracking, processing, or exceptions are not summarized near the buying path.
Copy block to test
Orders are processed before shipping, tracking is shared when available, and delivery timing is shown before checkout so you know what to expect.
Run this before changing your theme
- Put one clear reassurance block near the product decision point.
- Use store-specific facts: delivery, returns, support, product fit, and order handling.
- Avoid fake reviews, fake customer counts, and vague trust badges.
- Track whether add-to-cart, checkout starts, or email questions improve after the copy change.
The paid copy pack is available as a product preview, so the paid path currently points to the product preview.