What is probably happening
People can land on the store, but the page does not yet answer enough buyer-risk questions to make the first order feel safe.
Copy block to test
First time here? We ship with tracking, explain returns before checkout, and answer product questions before you order.
Run this before changing your theme
- Put one clear reassurance block near the product decision point.
- Use store-specific facts: delivery, returns, support, product fit, and order handling.
- Avoid fake reviews, fake customer counts, and vague trust badges.
- Track whether add-to-cart, checkout starts, or email questions improve after the copy change.
The paid copy pack is available as a product preview, so the paid path currently points to the product preview.