What is probably happening
The FAQ exists but does not answer the questions a buyer asks right before paying.
Copy block to test
Common questions before ordering: when will it ship, how do returns work, how do I contact support, and what happens if the wrong item arrives?
Run this before changing your theme
- Put one clear reassurance block near the product decision point.
- Use store-specific facts: delivery, returns, support, product fit, and order handling.
- Avoid fake reviews, fake customer counts, and vague trust badges.
- Track whether add-to-cart, checkout starts, or email questions improve after the copy change.
The paid copy pack is available as a product preview, so the paid path currently points to the product preview.