What is probably happening
Cold visitors from ads have less context, so missing reassurance hurts more than it does for warm traffic.
Copy block to test
Coming from an ad? Here is what to know before ordering: product details, delivery expectations, returns, and support are all available before checkout.
Run this before changing your theme
- Put one clear reassurance block near the product decision point.
- Use store-specific facts: delivery, returns, support, product fit, and order handling.
- Avoid fake reviews, fake customer counts, and vague trust badges.
- Track whether add-to-cart, checkout starts, or email questions improve after the copy change.
The paid copy pack is available as a product preview, so the paid path currently points to the product preview.