Rewrite pattern
- Name the shopper worry in one plain phrase.
- Replace vague reassurance with one specific fact.
- Use a clear link label if the answer lives on another page.
- Avoid popularity claims and broad guarantees.
Mobile sticky bar microcopy
Mobile sticky bar weak size help fixer
Use this guide to replace weak size help in a compact mobile reassurance line with a shorter, clearer line that points to real store information.
Example direction
For a compact mobile reassurance line, do not rely on Fits great. Point to size chart, measurements, model notes, material stretch so the shopper knows what detail they can verify.
Related microcopy fixes
vague link label
Weak pattern: Learn more.
Open this fixunclear support route
Weak pattern: Need help?.
Open this fixmissing shipping window
Weak pattern: Ships fast.
Open this fix