Rewrite pattern
- Name the shopper worry in one plain phrase.
- Replace vague reassurance with one specific fact.
- Use a clear link label if the answer lives on another page.
- Avoid popularity claims and broad guarantees.
Mobile sticky bar microcopy
Mobile sticky bar vague link label fixer
Use this guide to replace vague link label in a compact mobile reassurance line with a shorter, clearer line that points to real store information.
Example direction
For a compact mobile reassurance line, do not rely on Learn more. Point to policy name, size guide, delivery details, or support topic so the shopper knows what detail they can verify.
Related microcopy fixes
unclear support route
Weak pattern: Need help?.
Open this fixmissing shipping window
Weak pattern: Ships fast.
Open this fixunclear return condition
Weak pattern: Easy returns.
Open this fix