Rewrite pattern
- Name the shopper worry in one plain phrase.
- Replace vague reassurance with one specific fact.
- Use a clear link label if the answer lives on another page.
- Avoid popularity claims and broad guarantees.
Mobile sticky bar microcopy
Mobile sticky bar unclear support route fixer
Use this guide to replace unclear support route in a compact mobile reassurance line with a shorter, clearer line that points to real store information.
Example direction
For a compact mobile reassurance line, do not rely on Need help?. Point to support email, order number, product name, expected response window so the shopper knows what detail they can verify.
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