Trust-copy checklist
Shopify automation flow checklist for return confidence
Use this checklist when an email automation flow needs sequence logic before final copy. The goal is to find missing clarity and fix it with self-serve copy, not to add pressure, unsupported promises, or a purchase funnel.
Checklist
State the return window or link the policy.
Explain item condition requirements.
Give a clear support or return-request path.
Use this checklist against the store's real product, delivery, return, support, privacy, discount, digital access, or email-flow details. This is copy guidance, not legal advice or a promise of business results.
Claims to avoid
- approval before review
- risk-free wording without terms
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, email deliverability, or platform outcomes.
Useful supporting resources
Rewrite examples
Use before/after rewrite pages when a checklist item reveals vague or risky wording.
FAQ answers
Use FAQ answer examples when the issue belongs in a short buyer question.
Policy clauses
Use policy clause examples when the issue belongs in a policy or support explanation.