When to use it
Use when a previously published pre-order arrival date or window needs to be corrected.
Keep the timing honest, explain what changed, and avoid promises that your fulfillment team or policy cannot support.
Pre-order arrival date change template
Notify customers when an arrival estimate changes while keeping the message transparent and concise.
This is a free wording template. It does not process payments, change orders, cancel orders, issue refunds, or replace your store policy.
Subject line
Updated arrival estimate for your pre-order
You can adapt this subject line for Shopify email, a help desk macro, or a manual support reply.
Copy-ready template
Hi {{customer_first_name}},
We need to update the estimate for {{product_name}}. The previous estimate was {{old_window}}, and the current estimate is {{new_window}}.
We know timing matters, so we wanted to share the change clearly rather than wait until the original date passed.
Thank you,
{{store_name}} Support