When to use it
Use when inbound stock is delayed and support needs a concise message.
Keep the timing honest, explain what changed, and avoid promises that your fulfillment team or policy cannot support.
Pre-order inventory delay email template
Explain an inventory delay in plain language without blaming a vague third party.
This is a free wording template. It does not process payments, change orders, cancel orders, issue refunds, or replace your store policy.
Subject line
Inventory update for your pre-order
You can adapt this subject line for Shopify email, a help desk macro, or a manual support reply.
Copy-ready template
Hi {{customer_first_name}},
We wanted to share a quick update about {{product_name}}. The incoming inventory needed to fulfill this pre-order has been delayed because {{plain_reason}}.
The current expected window is {{new_window}}. We will update this page and email you if the window changes.
Thank you,
{{store_name}} Support