When to use it
Use when a promised launch date has shifted and support needs a calm update that avoids unsupported guarantees.
Keep the timing honest, explain what changed, and avoid promises that your fulfillment team or policy cannot support.
Pre-order launch delay email template
Tell a shopper that a pre-order launch or supplier handoff moved later than expected without sounding evasive.
This is a free wording template. It does not process payments, change orders, cancel orders, issue refunds, or replace your store policy.
Subject line
Update on your pre-order timing
You can adapt this subject line for Shopify email, a help desk macro, or a manual support reply.
Copy-ready template
Hi {{customer_first_name}},
Thank you for placing a pre-order for {{product_name}}. We want to keep you updated: the current launch timing has moved because {{plain_reason}}.
Our current estimate is {{new_window}}. If this timing no longer works for you, reply to this email and we can explain the available options under our store policy.
Thank you for your patience,
{{store_name}} Support