When to use it
Use when a similar product exists and support wants to suggest it carefully.
Keep the message factual, name what is unavailable, and route the shopper to a policy-safe next step.
Out-of-stock alternative product email template
Offer a possible alternative without pressuring the shopper or implying the replacement is automatic.
This is a free wording template. It does not process payments, access Shopify, change orders, issue refunds, or replace your store policy.
Subject line
Alternative option for an out-of-stock item
Adapt for Shopify email, a help desk macro, or a manual support reply.
Copy-ready template
Hi {{customer_first_name}},
{{product_name}} is currently out of stock. If you are open to a different option, {{alternative_product}} may be worth reviewing.
There is no automatic change to your order or cart from this email. If you want help understanding the available options, reply with your order number or question.
Best,
{{store_name}} Support