When to use it
Use when a similar item may be available and support needs neutral wording.
State the current facts, explain what happens next, and avoid promises your inventory or support policy cannot support.
Backorder substitution offer email template
Offer a possible substitution clearly without implying the shopper must accept it.
This is a free wording template. It does not process payments, change orders, split shipments, issue refunds, or replace your store policy.
Subject line
Alternative option for your backordered item
Adapt for Shopify email, a help desk macro, or a manual support reply.
Copy-ready template
Hi {{customer_first_name}},
{{product_name}} is still backordered. If you are open to a different option, {{alternative_product}} may be available sooner.
There is no pressure to switch. Reply with your order number if you want us to explain the available options under our store policy.
Best,
{{store_name}} Support