When to use it
Use when the old ETA has changed and support needs a clean correction.
State the current facts, explain what happens next, and avoid promises your inventory or support policy cannot support.
Backorder arrival date change template
Correct a previously shared backorder arrival estimate with simple, direct wording.
This is a free wording template. It does not process payments, change orders, split shipments, issue refunds, or replace your store policy.
Subject line
Updated arrival estimate for your backorder
Adapt for Shopify email, a help desk macro, or a manual support reply.
Copy-ready template
Hi {{customer_first_name}},
We need to update the arrival estimate for {{product_name}}. The previous estimate was {{old_window}}, and the current estimate is {{new_window}}.
We wanted to share this change clearly as soon as we had updated information.
Thank you,
{{store_name}} Support