When to use it
Use when tone matters and the customer needs acknowledgment before details.
State the current facts, explain what happens next, and avoid promises your inventory or support policy cannot support.
Backorder apology email template
Apologize for a backorder delay without making a refund, delivery, or compensation promise.
This is a free wording template. It does not process payments, change orders, split shipments, issue refunds, or replace your store policy.
Subject line
We are sorry for the backorder delay
Adapt for Shopify email, a help desk macro, or a manual support reply.
Copy-ready template
Hi {{customer_first_name}},
I am sorry for the delay with {{product_name}}. We know waiting for an order update is frustrating.
The current estimate is {{eta_window}}. If this timing creates a problem for you, reply with your order number and we can explain the options listed in our store policy.
Best,
{{store_name}} Support