Shopify and Etsy copy examples

Shopify vs Etsy digital download copy examples

Use these free examples to compare marketplace-safe product wording. This page is for digital download sellers choosing between a storefront and a marketplace and focuses on clear self-serve digital product wording.

No checkout on this pageFree copy examplesSelf-serve digital products
Browse platform examplesUse free resources
Not legal advice: Adapt these examples to your actual product, platform rules, and local requirements. Do not copy claims that are not true for your store.

Copy sample

Use this when the buyer needs clear delivery expectations before purchase: “Your files are delivered instantly after checkout. If the download email does not arrive, check spam first and contact support with your order number.”

Where to use this copy

Copy areaWhat it should clarifyBest placement
ownership and delivery expectationsSay exactly what the buyer receives before checkout.Product page
refund boundaries for instant downloadsSet the operational boundary without blaming the customer.FAQ or policy
support reply language when files are not receivedPoint support requests to the correct evidence: order number, purchase email, file type, or screenshot.Support macro

Before publishing

  • Make sure the product name and file format are visible.
  • Explain whether delivery is instant, emailed, account-based, or manual.
  • Separate support for access issues from custom implementation work.
  • Keep refund, license, and contact links easy to find.