Copy checklist
- Use one message per trust bar slot.
- Show a detail the store can support.
- Add a specific policy or support link when needed.
- Avoid broad guarantees, fake urgency, and unsupported popularity claims.
Policy footer strip trust bar
Policy footer strip support route trust bar guide
Use this guide when the footer row that points to policies and support needs a compact support visibility message. The goal is a short, supportable trust line, not a broad promise.
Placement direction
For the footer row that points to policies and support, use support email, order number, product name, response expectation and keep the line short enough to scan on mobile. If the claim needs more explanation, link to the exact policy or support page.
Related trust bar guides
shipping timing trust bar
Use processing time or update route, not a vague fast-shipping claim.
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Use return window and condition, not a broad risk-free promise.
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Show what the shopper receives in one compact phrase.
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