Copy checklist
- Use one message per trust bar slot.
- Show a detail the store can support.
- Add a specific policy or support link when needed.
- Avoid broad guarantees, fake urgency, and unsupported popularity claims.
Policy footer strip trust bar
Policy footer strip returns policy trust bar guide
Use this guide when the footer row that points to policies and support needs a compact returns confidence message. The goal is a short, supportable trust line, not a broad promise.
Placement direction
For the footer row that points to policies and support, use return window, item condition, refund policy link and keep the line short enough to scan on mobile. If the claim needs more explanation, link to the exact policy or support page.
Related trust bar guides
shipping timing trust bar
Use processing time or update route, not a vague fast-shipping claim.
Open this guidesupport route trust bar
Name the support route and what information shoppers should include.
Open this guideproduct contents trust bar
Show what the shopper receives in one compact phrase.
Open this guide