Intent
B2B wholesale copy
Question intent hub
How do I write copy for B2B or wholesale buyers?
Open the version of this answer that matches the page, policy, support, or industry context you are working on. Each context links to a free answer page and related template bank.
Best use
Use this hub when the question is right but the page context changes. Product pages, policies, checkout, and support replies need different wording.
Boundary
No checkout, no waitlist, no hands-on service, no fake social proof, no professional advice, and no Shopify affiliation claim.
Answer contexts
product pages - product details, proof, fit, delivery, and policy linksshipping pages - shipping windows, cutoffs, tracking, and carrier limitationsreturns pages - eligibility, timing, condition, exchanges, and support stepsFAQ sections - short answers, next steps, and links to full policy pagescheckout reassurance - order totals, payment safety, delivery options, and support availabilitycart reassurance - what to review before checkout and where to get helpinternational shipping - customs, duties, tracking gaps, and delivery estimatessize and fit guidance - measurements, compatibility, dimensions, and comparison notessubscription policies - renewals, cancellation cutoffs, skip options, and account portal stepsgift card support - delivery, balance, redemption, and lost-code supportbeauty and skincare stores - ingredients, use expectations, care, and unsupported claim boundariespet supply stores - size, supervision, material, care, and veterinary-claim boundariesjewelry stores - materials, care, sizing, gifting, and appraisal-claim boundaries
Related template banks
product pages templatesshipping pages templatesreturns pages templatesFAQ sections templatescheckout reassurance templatescart reassurance templatesinternational shipping templatessize and fit guidance templatessubscription policies templatesgift card support templatesbeauty and skincare stores templatespet supply stores templatesjewelry stores templates
These are free drafting aids. They do not replace legal, tax, medical, veterinary, safety, fulfillment, appraisal, or professional advice.