Microcopy pattern
- State the customer expectation in one sentence.
- Add the policy link immediately after the claim.
- Use a specific link label instead of a vague label.
- Keep the linked page consistent with the sentence.
Returns page policy links
Returns page size guide link placement guide
Use this guide when trust copy inside return and refund explanation copy needs a clearer path to size guide. The goal is to make the next detail visible before shoppers wonder where it is.
Example direction
For inside return and refund explanation copy, pair the sentence with a link labeled Size guide. This makes the trust claim easier to verify and keeps the page calmer.
Related policy link placements
shipping policy link
Use when a line mentions processing time, tracking, delivery regions, or carrier timing.
Open this guiderefund policy link
Use when a line mentions return window, item condition, exchange path, or refund review.
Open this guidedelivery support link
Use when a line explains order updates, delivery questions, or access issues.
Open this guide