Microcopy pattern
- State the customer expectation in one sentence.
- Add the policy link immediately after the claim.
- Use a specific link label instead of a vague label.
- Keep the linked page consistent with the sentence.
Returns page policy links
Returns page shipping policy link placement guide
Use this guide when trust copy inside return and refund explanation copy needs a clearer path to shipping details. The goal is to make the next detail visible before shoppers wonder where it is.
Example direction
For inside return and refund explanation copy, pair the sentence with a link labeled Shipping details. This makes the trust claim easier to verify and keeps the page calmer.
Related policy link placements
refund policy link
Use when a line mentions return window, item condition, exchange path, or refund review.
Open this guidedelivery support link
Use when a line explains order updates, delivery questions, or access issues.
Open this guidecontact support link
Use when a line asks shoppers to send order details or product questions.
Open this guide