Microcopy pattern
- State the customer expectation in one sentence.
- Add the policy link immediately after the claim.
- Use a specific link label instead of a vague label.
- Keep the linked page consistent with the sentence.
Landing page policy links
Landing page terms of service link placement guide
Use this guide when trust copy near campaign trust sections and comparison copy needs a clearer path to terms of service. The goal is to make the next detail visible before shoppers wonder where it is.
Example direction
For near campaign trust sections and comparison copy, pair the sentence with a link labeled Terms of service. This makes the trust claim easier to verify and keeps the page calmer.
Related policy link placements
shipping policy link
Use when a line mentions processing time, tracking, delivery regions, or carrier timing.
Open this guiderefund policy link
Use when a line mentions return window, item condition, exchange path, or refund review.
Open this guidedelivery support link
Use when a line explains order updates, delivery questions, or access issues.
Open this guide