Microcopy pattern
- State the customer expectation in one sentence.
- Add the policy link immediately after the claim.
- Use a specific link label instead of a vague label.
- Keep the linked page consistent with the sentence.
Landing page policy links
Landing page delivery support link placement guide
Use this guide when trust copy near campaign trust sections and comparison copy needs a clearer path to delivery and support. The goal is to make the next detail visible before shoppers wonder where it is.
Example direction
For near campaign trust sections and comparison copy, pair the sentence with a link labeled Delivery and support. This makes the trust claim easier to verify and keeps the page calmer.
Related policy link placements
shipping policy link
Use when a line mentions processing time, tracking, delivery regions, or carrier timing.
Open this guiderefund policy link
Use when a line mentions return window, item condition, exchange path, or refund review.
Open this guidecontact support link
Use when a line asks shoppers to send order details or product questions.
Open this guide