Why it hurts trust
Contradictions make the buyer wonder which statement is real.
Trust-copy mistake fix
Fix the policy contradiction on a Shopify about page
A free self-serve diagnosis page for Shopify store owners who want clearer copy without fake proof, exaggerated promises, or confusing policy summaries.
Context: about pageMistake: policy contradictionFree resourceNot legal advice
Search intent this answers
People searching for shopify about page trust copy mistakes usually need a fast way to turn vague reassurance into specific, believable wording.
Before and after copy
Weak wording
Easy returns on all orders.
Safer replacement
Returns are available when the item meets the conditions in our return policy. Review the full policy before ordering.
3-step fix
Name the actual shopper doubt.
Do not cover every policy detail at once; answer the concern visible on this about page.
Do not cover every policy detail at once; answer the concern visible on this about page.
Replace slogans with facts.
Use timelines, materials, file types, support routes, or conditions the store can support.
Use timelines, materials, file types, support routes, or conditions the store can support.
Link to the full detail.
If the copy summarizes a policy, make the complete policy easy to find.
If the copy summarizes a policy, make the complete policy easy to find.
What to avoid
Avoid broad promises that conflict with the full policy.
Keep the final wording consistent with the actual product, delivery process, and policies.
Related mistake fixes
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