Table checklist
- Use one question or comparison point per row.
- Put the factual answer in the middle cell.
- Use a specific link label for deeper details.
- Avoid broad guarantees, fake urgency, and unsupported proof claims.
Landing page comparison table
Landing page support routing table guide
Use this guide when a campaign page where trust details need to stay compact needs a compact table to compare support paths. The goal is to make details easier to compare without adding hype.
Example structure
| Need | Send this detail | Where to go |
|---|---|---|
| Order question | Order number and product name. | Contact support |
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