Table checklist
- Use one question or comparison point per row.
- Put the factual answer in the middle cell.
- Use a specific link label for deeper details.
- Avoid broad guarantees, fake urgency, and unsupported proof claims.
Landing page comparison table
Landing page product includes table guide
Use this guide when a campaign page where trust details need to stay compact needs a compact table to compare included items. The goal is to make details easier to compare without adding hype.
Example structure
| Included | Format or detail | Where to confirm |
|---|---|---|
| Main resource | Use the actual item or file type. | Product details |
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