Table checklist
- Use one question or comparison point per row.
- Put the factual answer in the middle cell.
- Use a specific link label for deeper details.
- Avoid broad guarantees, fake urgency, and unsupported proof claims.
Landing page comparison table
Landing page policy links table guide
Use this guide when a campaign page where trust details need to stay compact needs a compact table to compare policy destinations. The goal is to make details easier to compare without adding hype.
Example structure
| Claim | Best link | Label |
|---|---|---|
| Delivery timing | Shipping details | Shipping details |
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