Trust-copy checklist
Shopify order email checklist for policy linking
Use this checklist when an order email needs next steps, order facts, and support paths. The goal is to find missing clarity and fix it with self-serve copy, not to add pressure, unsupported promises, or a purchase funnel.
Checklist
Link Terms, Refund Policy, Privacy Policy, Delivery & Support, Contact, or Acceptable Use where relevant.
Keep short copy aligned with policy pages.
Avoid contradicting policy details in microcopy.
Use this checklist against the store's real product, delivery, return, support, privacy, discount, digital access, or email-flow details. This is copy guidance, not legal advice or a promise of business results.
Claims to avoid
- hidden terms
- claims that conflict with policy
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, email deliverability, or platform outcomes.
Useful supporting resources
Rewrite examples
Use before/after rewrite pages when a checklist item reveals vague or risky wording.
FAQ answers
Use FAQ answer examples when the issue belongs in a short buyer question.
Policy clauses
Use policy clause examples when the issue belongs in a policy or support explanation.