Trust-copy checklist
Shopify order email checklist for international order clarity
Use this checklist when an order email needs next steps, order facts, and support paths. The goal is to find missing clarity and fix it with self-serve copy, not to add pressure, unsupported promises, or a purchase funnel.
Checklist
State destination-dependent delivery limits.
Mention duties, taxes, or carrier rules without giving tax advice.
Link delivery/support details.
Use this checklist against the store's real product, delivery, return, support, privacy, discount, digital access, or email-flow details. This is copy guidance, not legal advice or a promise of business results.
Claims to avoid
- customs outcome guarantees
- tax advice
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, email deliverability, or platform outcomes.
Useful supporting resources
Rewrite examples
Use before/after rewrite pages when a checklist item reveals vague or risky wording.
FAQ answers
Use FAQ answer examples when the issue belongs in a short buyer question.
Policy clauses
Use policy clause examples when the issue belongs in a policy or support explanation.