Trust-copy checklist
Shopify FAQ page checklist for first-time buyer trust
Use this checklist when an FAQ page needs short answers that link to real policies and support steps. The goal is to find missing clarity and fix it with self-serve copy, not to add pressure, unsupported promises, or a purchase funnel.
Checklist
Show what the product or page is for.
Link delivery, returns, contact, and privacy where relevant.
Use specific facts instead of broad trust claims.
Use this checklist against the store's real product, delivery, return, support, privacy, discount, digital access, or email-flow details. This is copy guidance, not legal advice or a promise of business results.
Claims to avoid
- fake reviews
- official Shopify affiliation claims
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, email deliverability, or platform outcomes.
Useful supporting resources
Rewrite examples
Use before/after rewrite pages when a checklist item reveals vague or risky wording.
FAQ answers
Use FAQ answer examples when the issue belongs in a short buyer question.
Policy clauses
Use policy clause examples when the issue belongs in a policy or support explanation.