Trust-copy checklist
Shopify checkout-adjacent copy checklist for review integrity
Use this checklist when checkout-adjacent copy needs clarity without pretending checkout is live or guaranteed. The goal is to find missing clarity and fix it with self-serve copy, not to add pressure, unsupported promises, or a purchase funnel.
Checklist
Label review or feedback source clearly.
Keep support issues separate from review requests.
Avoid implying unverifiable customer counts.
Use this checklist against the store's real product, delivery, return, support, privacy, discount, digital access, or email-flow details. This is copy guidance, not legal advice or a promise of business results.
Claims to avoid
- fake five-star framing
- fake user counts
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, email deliverability, or platform outcomes.
Useful supporting resources
Rewrite examples
Use before/after rewrite pages when a checklist item reveals vague or risky wording.
FAQ answers
Use FAQ answer examples when the issue belongs in a short buyer question.
Policy clauses
Use policy clause examples when the issue belongs in a policy or support explanation.