Drafting checklist
- Describe the image or icon in plain language.
- Keep claims aligned with visible page content.
- Avoid broad guarantees, fake proof, and keyword stuffing.
- Use empty alt text only for purely decorative images where appropriate.
Product page alt text
Product page digital delivery image alt text guide
Use this guide when images near product details and trust copy needs digital delivery image alt text. The text should describe the actual image or icon, not make a claim the page cannot support.
Example direction
Frame: Digital delivery details for [product].
Use evidence: file type, delivery route, access timing, support fallback
Use evidence: file type, delivery route, access timing, support fallback
Related alt text guides
product image alt text
[Product name] shown with [visible detail].
Open this guideshipping icon alt text
Shipping details icon for [store or product].
Open this guidereturns icon alt text
Returns policy icon for [store or product].
Open this guide