Drafting checklist
- Describe the image or icon in plain language.
- Keep claims aligned with visible page content.
- Avoid broad guarantees, fake proof, and keyword stuffing.
- Use empty alt text only for purely decorative images where appropriate.
Product page alt text
Product page product image alt text guide
Use this guide when images near product details and trust copy needs product image alt text. The text should describe the actual image or icon, not make a claim the page cannot support.
Example direction
Frame: [Product name] shown with [visible detail].
Use evidence: visible product feature, material, color, size, or included item
Use evidence: visible product feature, material, color, size, or included item
Related alt text guides
shipping icon alt text
Shipping details icon for [store or product].
Open this guidereturns icon alt text
Returns policy icon for [store or product].
Open this guidesupport icon alt text
Support contact icon for [store or product].
Open this guide