Drafting checklist
- Describe the image or icon in plain language.
- Keep claims aligned with visible page content.
- Avoid broad guarantees, fake proof, and keyword stuffing.
- Use empty alt text only for purely decorative images where appropriate.
Mobile product page alt text
Mobile product page support icon alt text guide
Use this guide when compact mobile product images and trust icons needs support icon alt text. The text should describe the actual image or icon, not make a claim the page cannot support.
Example direction
Frame: Support contact icon for [store or product].
Use evidence: support route, order number, product name, response expectation
Use evidence: support route, order number, product name, response expectation
Related alt text guides
product image alt text
[Product name] shown with [visible detail].
Open this guideshipping icon alt text
Shipping details icon for [store or product].
Open this guidereturns icon alt text
Returns policy icon for [store or product].
Open this guide