Drafting checklist
- Describe the image or icon in plain language.
- Keep claims aligned with visible page content.
- Avoid broad guarantees, fake proof, and keyword stuffing.
- Use empty alt text only for purely decorative images where appropriate.
Mobile product page alt text
Mobile product page returns icon alt text guide
Use this guide when compact mobile product images and trust icons needs returns icon alt text. The text should describe the actual image or icon, not make a claim the page cannot support.
Example direction
Frame: Returns policy icon for [store or product].
Use evidence: return window, item condition, refund policy link
Use evidence: return window, item condition, refund policy link
Related alt text guides
product image alt text
[Product name] shown with [visible detail].
Open this guideshipping icon alt text
Shipping details icon for [store or product].
Open this guidesupport icon alt text
Support contact icon for [store or product].
Open this guide