Drafting checklist
- Describe the image or icon in plain language.
- Keep claims aligned with visible page content.
- Avoid broad guarantees, fake proof, and keyword stuffing.
- Use empty alt text only for purely decorative images where appropriate.
Mobile product page alt text
Mobile product page policy link icon alt text guide
Use this guide when compact mobile product images and trust icons needs policy link icon alt text. The text should describe the actual image or icon, not make a claim the page cannot support.
Example direction
Frame: Policy details icon for [store].
Use evidence: shipping policy, refund policy, privacy policy, delivery support
Use evidence: shipping policy, refund policy, privacy policy, delivery support
Related alt text guides
product image alt text
[Product name] shown with [visible detail].
Open this guideshipping icon alt text
Shipping details icon for [store or product].
Open this guidereturns icon alt text
Returns policy icon for [store or product].
Open this guide