Placement checklist
- Answer one shopper question before adding more detail.
- Use a short line plus a specific link when needed.
- Prefer measurable facts over generic reassurance.
- Keep mobile scanning in mind.
Landing page first-screen trust
Landing page policy links block planner
Use this guide when the first screen of a campaign landing page needs a clearer answer to: Where are the important policies? The goal is to show one supportable detail before shoppers scroll.
Copy direction
For the first screen of a campaign landing page, the policy links block should use shipping policy, refund policy, privacy policy, delivery support. One clear fact above the fold usually beats a broad claim lower on the page.
Related first-screen trust blocks
shipping expectation block
Show processing timing, delivery update route, and where order status appears.
Open this plannerreturn reassurance block
Show the return window and condition without promising an automatic outcome.
Open this plannersupport path block
Show the support route and what shoppers should include when they ask for help.
Open this planner