rewrite checklist

Before and after product page copy checklist

Use this free before-and-after example to give sellers a quick audit path for unclear product pages while keeping expectations clear for self-serve digital products.

Use carefully: This is sample wording, not legal advice or a guarantee of conversion results. Adapt it to your actual product, delivery method, support capacity, refund policy, and license terms.

Before

My page probably needs better copy.

After

Check whether the page clearly shows: what the product is, who it is for, what files are included, how delivery works, what software is required, refund eligibility, license scope, support limits, and contact details.

Why the rewrite is safer

Use the after version as a pattern, not as a claim unless it is true for your product.

Make delivery, refund, support, and license links visible near the related section.

Remove any promise that suggests custom work, guaranteed outcomes, fake reviews, or hidden checkout conditions.

Adapt the example to your exact files, platform, software requirements, and support capacity.